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A yellow tree next to a lamppost with the Fruita logo.

Sustaining the Beauty of Fruita

The City of Fruita attracts around 700,000 visitors annually. As the city and its surrounding lands boast breathtaking natural beauty, it is crucial for visitors to embrace ecotourism principles to preserve and empower the environment, wildlife, and local communities. Ecotourism, characterized by its commitment to minimizing negative impacts and maximizing positive benefits, plays a pivotal role in ensuring the sustainability of Fruita’s natural wonders for both present and future generations. 

Get onto lesser-known trails 

While Fruita is known for its well-trodden natural areas, there are hidden areas awaiting discovery. Venturing off the beaten path not only allows for a more serene experience but also alleviates the environmental strain on popular destinations. The North Fruita Desert, managed by the Bureau of Land Management (BLM), offers 14 diverse trails for hiking and biking, accompanied by a centrally located campground. For a less frequented trail, Pollock Bench provides a 6.9-mile journey with stunning views of cliffs and canyons, leading to the Black Ridge Canyons Wilderness. When using these areas, remember to stay on the designated trails to avoid widening them! 

Reduce your carbon footprint 

Understanding and mitigating one’s carbon footprint is an essential aspect of responsible travel. Travelers are encouraged to use carbon footprint calculators to assess their impact and take steps to offset it. You could purchase carbon offsets or perform simple actions at home such as conserving water, walking and biking instead of driving, and recycling more intentionally. This can contribute to minimizing the environmental footprint associated with travel. 

Keep your money in the community  

A key tenet of sustainable tourism is keeping financial support within the local community. Fruita’s vibrant community offers an array of options for dining, shopping, and appreciating local art. Opting for locally owned businesses over chain establishments not only enhances the authenticity of the travel experience but also ensures that the economic benefits remain within the community, supporting its growth and sustainability. 

Two women shop at Skip's Farm to Market.

Stay away from single use 

Minimizing single-use products is a significant step towards sustainability. Travelers can contribute to waste reduction by choosing reusable alternatives such as water bottles, straws, and cloth shopping bags. Beyond the environmental benefits, adopting a zero-waste lifestyle can also result in long-term cost savings, as investing in durable, reusable items eliminate the need for frequent single-use purchases. 

Respect the area 

Responsible tourism requires a commitment to “leave no trace.” Visitors to Fruita’s natural areas should be diligent about cleaning up after themselves, refraining from touching petroglyphs and other attractions to prevent degradation, and avoiding disturbance to wildlife. By respecting the delicate balance of ecosystems and cultural heritage, tourists play a crucial role in preserving the charm and authenticity of Fruita. 

Fruita’s allure lies not just in its stunning landscapes but in the commitment of its visitors to embrace ecotourism. By exploring the path less taken, reducing carbon footprints, supporting local businesses, adopting zero-waste practices, and respecting the environment, tourists can play a vital role in sustaining the beauty of Fruita for generations to come. As responsible stewards of this natural wonder, each visitor has the power to make a positive impact and leave an enduring legacy of conservation and appreciation. 

Featured Adventures

Unlocking the Secrets of Fruita: A Geological and Paleontological Journey 

Fruita + Palisade Gravel Adventure Guide

Dinosaur Journey