Downtown Fruita, CO

Stroll through downtown Fruita and explore our local shops.

Visit one of Fruita’s many shops and businesses to discover some truly unique offerings. From walking and shopping in the fun stores around Downtown to discovering unique boutique shops to finding familiar chains and a large supermarket with supplies for your day trips, you will be able to fill your shopping needs and desires right in Fruita.

Shopping Category

Colorado Backcountry Biker

Bikes, rentals, and planned hut trips. Everything to adventure.

Rimrock Adventures

RimRock Adventures has everything you need for guided or self-guided river trips! Raft, kayak, canoe, and stand-up paddleboard rentals. Single-day and multi-day guided river trips. Shuttle service along the river.

Featured Adventures

Dinosaur Journey

Choose Your Own Rafting Adventure

Three Reasons Why the West Slope is the Best Slope